We were asked to develop the strategy and editorial plan for the Vodafone 2019 campaign and Shake Remix service, for the Italian market. We worked in a small team, dealing with the elaboration of the editorial plan through competitor analysis, insights generation, content planning, social landscape analysis, implementation strategies and influencer relations. The work was made in Italian language, during the second year of the Master’s Degree in “TV, Cinema and New Media” at IULM University in Milan.